Vladimíra Hladíková

About

Vladimíra Hladíková serves as an assistant professor at the Faculty of Mass Media Communication at the University of St. Cyril and Methodius in Trnava where she also earned her master’s degree. Further advancing her academic pursuits, she earned her PhDr in 2017 and PhD in 2018 in the study program mass media communication at the same institution. Additionally, she holds a postgraduate degree in Executive Management from the EDU Effective Business School. Within her research endeavors, she delves into the realm of new and digital media, with a particular focus on the Internet and social media, exploring their intricate impact across various aspects of life. Her work extends to examining cognitive changes and related processes influenced by the use of digital media. The reflection on the impact and utilization of information and communication technologies in education constitutes another area of her research, where she addresses issues within the information and educational society. She places particular emphasis on topics concerning the opportunities and, especially, the risks associated with communication in the virtual environment. Additionally, she explores strategies for actively protecting against these phenomena and delves into matters related to safe and responsible media use. Her scientific and personal interests are reflected in an interdisciplinary approach to investigating these phenomena. Currently, she is leading a project funded by the Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences, titled “Risks and Opportunities of (Online) Education in the Time of Technological Interference” (2023 – 2025). Furthermore, she has authored and co-authored numerous scientific papers, peer-reviewed studies, and various other scientific, pedagogical, and professional contributions. She serves on the editorial board of the scientific journals “European Journal of Media, Art & Photography” and “Media Literacy and Academic Research”, both registered in internationally recognized databases. Additionally, she is a member of the professional team at IMEC – International Center for Media Literacy at the Faculty of Mass Media Communication, University of St. Cyril and Methodius in Trnava. Furthermore, she acts as an external expert evaluator for KEGA projects, reviews submissions for various scientific and professional journals both domestically and internationally. She participates in the expert group for the National Concept of Child Protection in the Digital Space, established by the Ministry of Labour, Social Affairs, and Family of the Slovak Republic. Moreover, she is a member of the Media Literacy+ platform under the Council for Media Services of the Slovak Republic. Beyond her academic and teaching responsibilities, she collaborates actively with several professional organizations, serving as a mentor, participating in expert commissions, and evaluating media outputs, particularly in the domains of media ecology, media ethics, and online security.

Work

University of Ss. Cyril and Methodius in Trnava
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Assistant Professor

Slovakia

Education

University of Ss. Cyril and Methodius in Trnava
Slovakia
University of Ss. Cyril and Methodius in Trnava
Slovakia

Publications

Manifestations of Technological Interference Associated with the Development of Artificial Intelligence Technologies for Automating Communication Processes in the Digital Environment

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Media & Marketing Identity

Summary

journal-article

Slovak Mimicry of Online Content Moderation on Digital Platforms as a Result of the Adoption of the European Digital Services Act

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Media Literacy and Academic Research

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journal-article

The Impact of Virtual Influencers on the Reputation Management of Business Entities

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Media & Marketing Identity

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journal-article

Nomophobia – how smartphone addiction can affect social media behaviour and implemented communication strategy

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Media & Marketing Identity

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journal-article

Educating for Good Character: from Critical Thinking to Intellectual Character Virtues

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MEDIA LITERACY AND ACADEMIC RESEARCH

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journal-article

Netholism and Technological Interference as Manifestations of Communication in the Digital Environment

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Studies in Media and Communication

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journal-article

ELECTRONIC EDUCATION AND ONLINE TEACHING AT SLOVAK UNIVERSITIES DURING THE COVID-19 PANDEMIC

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AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

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journal-article

INTERNET ADDICTION IN THE TIME OF THE COVID-19 PANDEMIC IN YOUNG ADULTS

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MARKETING IDENTITY: COVID-2.0

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conference-paper

Mobbing And Cybermobbing: Risk Aspects Of (Digital) Communication In The Workplace And Possibilities Of Legislative And Non-Legislative Protection Under The Conditions Of The Slovak Republic

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MEDIA LITERACY AND ACADEMIC RESEARCH

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journal-article

CYBER AGGRESSORS, THEIR MOTIVES, EMOTIONS AND BEHAVIOURAL TENDENCIES IN THE PROCESS OF CYBERBULLYING

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AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

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journal-article

CYBERBULLYING FROM THE PERSPECTIVE OF TEENAGE VICTIMS: EXPERIENCING, EXPERIENCES, CONSEQUENCES AND POSSIBILITIES OF ELIMINATION OF THIS PHENOMENON IN DIGITAL SPACE

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MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE

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conference-paper

Reflection of digital media and Internet influence on selected cognitive functions of students in educational process

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POPRAD ECONOMIC AND MANAGEMENT FORUM 2019

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conference-paper

WEAPONIZING THE DIGITAL INFLUENCE MACHINE: THE POLITICAL PERILS OF ONLINE AD TECH

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MEDIA LITERACY AND ACADEMIC RESEARCH

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journal-article

Cyberbullying and Opportunities for its Prevention

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MEDIA LITERACY AND ACADEMIC RESEARCH

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journal-article

THE CURRENT STATE AND LEVEL OF KNOWLEDGE OF THE YOUNG GENERATION IN THE CONTEXT OF STUDY OF THE IMPACT OF THE INTERNET AND DIGITAL MEDIA ON EDUCATION

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MARKETING IDENTITY: DIGITAL MIRRORS, PT II

Summary

conference-paper

TRANSFORMATION OF THINKING AND EDUCATION UNDER THE INFLUENCE OF INTERNET COMMUNICATION

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AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

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journal-article

The Centre for the Prevention of Internet Addiction has been established in Slovakia

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MEDIA LITERACY AND ACADEMIC RESEARCH

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journal-article

MASS AND POPULAR CULUTRE, THEIR FEATURES AND SPECIFICS

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AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

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journal-article

ETHICS OF ELECTRONIC COMMUNICATION - KNOWLEDGE AND ITS APPLICATION BY PRIMARY SCHOOL STUDENTS

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SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II

Summary

conference-paper

The phenomenon of internet addictive behaviour among slovak youth

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European Journal of Science and Theology

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journal-article

INTERNETISATION OF JOURNALISTIC WORK, ITS CHARACTERISTICS AND PRINCIPLES IN VIRTUAL ENVIRONMENT

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Marketing Identity: Digital Life, Pt II

Summary

conference-paper